Who we are
We work closely with cross-functional teams to ensure your content, comms, and branding are cohesive, stand out from the competition, and effectively reach your target audience.
We also develop and manage content and thought leadership tailored to specific platforms – maintaining a consistent and engaging narrative that aligns with your brand's values and vision. We use data and analysis to create custom insights that allow you to differentiate yourself from your industry rivals.
It can be as simple as navigating intramural silos, resolving conflicts between overseas and regional offices, or clarifying surface issues stifled by internal politics. We infuse your brand with straight protein – without a word salad in sight.
Our principals bring key contributions to numerous successful start-up brand launches, deep subject-matter expertise, pre-IPO consultations and benchmarking, and social media management. We are your problem solvers.
Principals with Principles
Mark Rechtin
A career business journalist, strategist, data analyst, and consultant, specializing in the automotive industry, Mark fell off a 10-foot skateboard ramp in fourth grade and hasn’t been the same since. A sentinel thinker and seer of consumer trends, Mark’s keen data insights have long been sought by the C-suite.
Favorite pie: Pecan
Vacation Spot: Hanalei
Desert Island Movie: The Big Night
Weakness: The Ducati 748 in the garage
Little secret: Has test-driven 5000 vehicles
Lisa Cooke
Lisa escaped daily journalism in the first dot-com boom, helping shape the messaging and public profiles of dozens of Silicon Valley startups. An expert in the Voice of the Consumer, Lisa conjures and refines brand identities, using language that resonates with your target audience.
Favorite cuisine: Greek
Vacation Spot: Villefranche-sur-Mer
Desert Island Read: The New Yorker
Weakness: Scrappy little dogs
Little Secret: Classically trained ballet dancer
