How we work
We develop and manage content and thought leadership tailored to specific platforms – maintaining a consistent and engaging narrative that aligns with your brand's values and vision. We use data and analysis to create custom insights that allow you to differentiate yourself from your industry rivals.
We work closely with cross-functional teams to discover your pain points; ensure your content, comms, and branding are cohesive; stand out from the competition; and effectively reach your iexternal and internal audiences to stand out from the competition.
Whether it’s navigating intramural silos, resolving disparate perspectives, or clarifying surface issues stifled by internal politics, we infuse your brand with straight protein – without a word salad in sight.
Our principals have brought key contributions to numerous successful start-up brand launches, have deep subject-matter expertise, provide pre-IPO consultations and benchmarking, and manage social media and content marketing efforts. We are your problem solvers.
Principals with Principles
Mark Rechtin
A career business journalist, strategist, data analyst, and consultant, specializing in the automotive industry, Mark fell off a 10-foot skateboard ramp in fourth grade and hasn’t been the same since. A sentinel thinker and seer of consumer trends, Mark’s keen data insights have long been sought by the C-suite.
Favorite pie: Pecan
Vacation Spot: Hanalei
Desert Island Movie: Big Night
Weakness: The Ducati 748 in the garage
Little Secret: Has tested 5000 vehicles
Lisa Cooke
Lisa escaped daily journalism in the first dot-com boom, helping shape the messaging and public profiles of dozens of Silicon Valley startups. An expert in the Voice of the Consumer, Lisa conjures and refines brand identities, using language that resonates with your target audience.
Favorite cuisine: Greek
Vacation Spot: Villefranche-sur-Mer
Desert Island Read: The New Yorker
Weakness: Scrappy little dogs
Little Secret: Classically trained ballet dancer
